22/08/2025
Wella Professionals is officially the No.1 Salon Hair Colour Brand in the UK
We proudly support and thank the UK salon industry, artists and stylists we worked with that have chosen Wella and made it the #1 colour choice of UK hairdressers.
A HUGE thank you to our incredible and passionate professional teams that continuously drive our colour business forward.
This result comes from our dedication to investing in, developing and growing our amazing industry, which we deliver through our unrivalled partnership approach with our hairdressers at every stage of their career. With education and artistry at the forefront we believe education sparks creativity and unleashes the potential to make hairdressers and salons grow, we served over 65,000 hairdressers in 2023 both online and in person.
With over 140 years of salon expertise, we deliver performance led products, distinguished by many patented technologies, a mark of the legendary Wella difference. Our success in the UK and globally comes from the fact we are so much more than a product brand; we're a thriving community dedicated to empowering and supporting our salons to grow.
We work to positively impact a diverse community of hair industry professionals through our pillars of Craft, Creativity and Community. Our Wella RED programme uniquely reinvests into our key partners and creates a thriving network of top UK hair professionals who are the driving force behind making progress in our industry. Our renowned Ambassador, Artistic & Passionistas programmes showcase the craft within our field through industry leading events such as Wella Trend Vision Awards and pioneer the trends & techniques that shape salon services across the market.
“Wella becoming the official #1 Salon Colour Brand in the UK is a recognition of our acceleration over the past 3 years and a celebration of the best hair salons in the market. Our role is to be their trusted partner, in good and bad times, always focusing on Craft, Education and Community. Our passion is always to provide the best support to enable them to unleash their creativity and enable more clients to feel their true selves’’.
Max Amen, General Manager UK & Ireland, Wella Company
*According to the 2023 edition of Kline's Salon Hair Care Global Series (data for full calendar year 2023 published May 2023). Based on value sales of products collected in local GBP currency