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COLOR TOUCH

Uncompromised vibrancy and shine

Wella Color Touch hair colour products, including developer and hair colour tubes.

TRUE-TO-TONE VIBRANCY NO MATTER THE HAIR CONDITION

Are you ready for uncompromised vibrancy and shine no matter the hair condition? Discover the updated formula of Color Touch: Iconic same results on healthy hair. More true-to-tone on damaged hair.

Close-up portrait of a woman with long, vibrant red hair styled with bangs, wearing a shiny pink top.

FROM DULL TO VIBRANT

Witness the intense vibrancy and shine of permanent colour, with the low commitment of demi-permanent results, all in one seamless experience with Color Touch. Now with an upgraded formula featuring built-in Metal Purifier, Color Touch is vegan, ammonia-free, silicone-free, and mineral oil-free - respectful to hair and recyclable. Let’s embrace 90+ shades for everyone, and introduce COLOR TOUCH MELT - the new signature service for 100% personalised, vibrant colour.

Back view of a woman with long, straight blonde hair wearing a white tank top.

Back view of a woman with long, wavy copper-coloured hair, wearing a white tank top against a white background.

Before

After

COLOR TOUCH MELT

Ask for this Signature service at your Wella salon for ultra-personalized multi-tonal color, for high-shine & vibrancy.

Close-up portrait of a woman with long, vibrant red hair styled with bangs, wearing a shiny pink top.

BUILT-IN METAL PURIFIER

Built-in Metal Purifier for true to tone vibrancy no matter the hair condition - Up to 70% grey coverage* - Beautifully fades over 28 washes *with Color Touch Plus  

Back of model's head with vibrand red hair

REAL RESULTS

"COLOR TOUCH FADES BEAUTIFULLY AND MAKES ROOM FOR ANOTHER TRANSFORMATION AT THE NEXT VISIT"

James Earnshaw, @jhair_stylist

Black and white studio shot of James Earnshaw sitting on a stool and wearing a matching sweatshirt and sweatpants set.

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