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EIMI Shape Shift

A flexible, elastic modelling gum designed to create defined or tousled styles with glossy shine and built-in UV protection

UNLOCK BOLD, DEFINED TEXTURE

Texturise your hair with ease, ruffle it for added volume and fix your look with flexible hold that lasts all day with EIMI Texture collection. Embrace effortless styling with a professional finish.

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ADVANCED TEXTURISING TECHNOLOGY

Infused with professional-grade ingredients, each product provides long-lasting hold while maintaining flexibility.

Close-up side profile of a woman with long, dark, wet hair against a red background.

REAL RESULTS

EIMI TEXTURE COLLECTION

1. OCEAN SPRITZ

Wella EIMI Ocean Spritz texture spray packshot - a pewter bottle with a white lid and mint green EIMI logo.

EIMI Ocean Spritz

Create undone beachy texture with EIMI Ocean Spritz, a natural mineral salt spray that helps protect hair against dehydration and UV damage. Hold level: 2

2. PEARL STYLER

Wella EIMI Pearl Styler packshot - a pewter bottle with a white lid and mint green EIMI logo.

EIMI Pearl Styler

Create strong flexible hold and teasable texture with pearl gloss shine with EIMI Pearl Shiner. This styling hair gel is formulated to help protect hair from the effects of UV. Hold level: 3

3. RUGGED TEXTURE

Wella EIMI Rugged Texture hair paste packshot - a pewter bottle with a white lid and mint green EIMI logo.

EIMI Rugged Texture

Texturise your look with EIMI Rugged Texture, a matte paste created to give your hair a rugged effect with strong definition. Hold level: 3

4. SCULPT FORCE STYLING HAIR GEL

Wella EIMI Sculpt forcestyling gel packshot - a tub with a white lid and mint green EIMI logo.

EIMI Sculpt Force

A powerful flubber gel that delivers rock-solid styles, high shine, and long-lasting structure, while protecting hair from UV damage. Ideal for creative, high-definition looks.

5. SHAPE ME HAIR GEL

Wella EIMI Shape me packshot - a tub with a white lid and mint green EIMI logo.

EIMI Shape Me

A heat‑activated styling gel with a memorising polymer complex. Enables shaping or blow‑drying hair into the desired style and maintaining it for up to 48 hours

6. SHAPE SHIFT

Wella EIMI Shape Shift packshot - a tub with a white lid and mint green EIMI logo.

EIMI Shape Shift

A flexible, elastic modelling gum designed to create defined or tousled styles with glossy shine and built-in UV protection

7. GRIP CREAM

Wella EIMI Grip Cream packshot - a tub with a white lid and mint green EIMI logo.

EIMI Grip Cream

A high-performance styling cream enriched with Brazilian carnauba wax and advanced polymers. Offers strong yet flexible support, allowing styling and textural shaping without residue or stiffness

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Wella EIMI Shape Shift packshot - a tub with a white lid and mint green EIMI logo.

EIMI Shape Shift