10/10/2025
Here’s Your Peek Behind the Doors at the House of Wella
Zara Kenyon
On September 1st, our team at Wella Professionals did something truly unprecedented: we opened the doors to our prestigious atelier and invited 250 influencers, members of the press, and industry visionaries inside. For two extraordinary days, The House of Wella came alive – an immersive world of innovation, education, and artistry. And if you couldn’t be there in person, don’t worry. Your exclusive house tour begins right here…
What is House Of Wella?
The House of Wella was an immersive brand experience held in the heart of London on September 1st and 2nd, bringing together the best of Wella Professionals, OPI, Sebastian, Clairol, ghd, and Briogeo. Guests were treated to hands-on experiences, expert consultations, and live demonstrations led by industry icons and leaders. By day, The Stables in Covent Garden buzzed with artistry and interactivity. By night, the celebration ascended to Landing 42, where attendees celebrated into the night against London’s glittering skyline.
Wella Company’s General Manager for the UK & Ireland, Max Amen, officially opened the event with an inspiring message:
“Wella is now the number one salon brand in the UK, and we decided it was time to pause – not only to celebrate those results with all of you, but also to show you the future of our Wella Company brands. I want to thank you for the partnership, the support, the creativity, the passion, and the commitment you show every single day. Merci and Bravo!”
Step Inside the House of Wella
Everyone who attended House of Wella left inspired and empowered, armed with new ways to break beauty boundaries, transform their look, and make it their very own. Now, let’s take a peek at the highlights from two unforgettable days – and nights – at the House of Wella, featuring exclusive snippets that will (almost) make you feel like you were there.
1. Take a House Tour with Bex
*Alexa, play House Tour by Sabrina Carpenter.* Hair Educator and Seminar Leader of our London studio, Bex, is here to take you behind the scenes at the Covent Garden venue, The Stables. Relive the magic in this walk-through, complete with a glimpse at that Wella Red F1 vehicle, the hustle and bustle of the styling stations, and the Wella Professionals product displays just begging you to try everything. Is that ULTIMATE REPAIR we spy?
2. Champion Female Confidence with Susie Wolff and Marlene Lotter
To mark Wella Professionals’ continuing partnership with F1 Academy, their Managing Director, Susie Wolff MBE, sat down with our very own Global SVP, Marlene Lotter, to talk about female confidence. “We are breaking down and redefining what belongs in the world of motorsport,” said Wolff, as the two discussed what it means to truly break beauty boundaries and embrace self-expression.
3. Party All Night with Nikki Clifford
Wella Professionals Top Artist and Educator Nikki Clifford vlogged her House of Wella experience, and in this video, she takes us sky-high to Landing 42 for the evening celebrations. If you’ve ever wondered what a party with some of the world’s hottest hair pros looks like, this is it. There was music. There was dancing. There was pure artistry, as models took to the runway styled by our Wella Pros.
4. Style Up a Storm with James Earnshaw
Leave it to Global Ambassador, James Earnshaw, to amp up the evening energy. For the night-time show, he was joined by Jordanna Cobella, Guy Kleinhaus and Sophie Sugarman to get models runway-ready. The team styled up voluptuous curls, power pixies, glossy bangs and more, inspiring evening guests with the endless possibilities the Wella Pro portfolio delivers.
More House of Wella Highlights
The House of Wella was home to a host of iconic brands, and Wella Professionals was in good company, joined by fellow brands from across the Wella Company.
Day 1 highlights included:
- Michelle Thompson for Briogeo led a powerful session on curls, coils, and waves.
- OPI Ambassador Jessica White shared content strategies for social brand growth.
- Clairol Ambassador Stacey Dooley delivered an inspiring talk on identity and authenticity.
- Beauty Editor Hannah Coates and Content Creator Natalie O’Neill delivered a session for OPI, discussing the merits of nailcare being elevated to skincare status.
Day 2 highlights included:
- Sebastian Artist Simon Tuckwell revealed how to create viral looks ‘from catwalk to Tik Tok’.
- Color & Trends Ambassador Jordanna Cobella, Hersheson’s CEO Luke Hersheson and Wella Artist Calum Tierney explored the future of color and trends.
And that’s a wrap on House of Wella 2025. The doors – for now -– are closed until next time. But the inspiration doesn't have to end there. Check out our blog and the @WellaHair Instagram for non-stop hair looks, tips and tricks.